Make the important
thing unmistakable.
Neutral letterforms, close headline spacing, comfortable reading measure. Hierarchy comes from proportion.
THE DESIGNER BEHIND THE DESIGN LANGUAGESA signature.
A signature.
Not a costume.
The records can change their language.
The identity holds the collection together.
01 / THE WORDMARK
One mark. Every surface.
Lowercase, closely set, and deliberately unshowy. The registered mark sits high and apart. This is the same shared lockup used in the header and footer.
iwan®✳
PRIMARY LOCKUP / POSITIVEDOWNLOAD SVG ↓
iwan®Let the mark breathe. Give it at least the height of the “i” on every side.
iwan®Reverse onto olive ink. Keep the proportion and the raised ® intact.
02 / COLOUR
Paper, ink, a little heat.
The archive is the quiet environment around the work. Colour earns attention by arriving in small amounts.
Archive paper
#EEEDE5The room everything lives in.
Olive ink
#30352EWords, structure and the essential details.
Vermilion
#E66943A small interruption. Use sparingly.
Sleeve stock
#E5E6DBA second layer, quietly separated.
Vermilion is an accent, not a body-text colour. Use olive ink on paper for reading and controls.
03 / TYPOGRAPHY
Three voices. Clear roles.
Make the important
A different
point of view.
A human counterpoint for a considered phrase. Keep it occasional, so it keeps its voice.
IKD-001
SIDE A / STEREO
The small-print system: catalogue numbers, captions, dates and the details that reward attention.
04 / PRINTED MATTER
A small introduction.
A two-sided business card drawn from the archive. Paper on the front, olive ink on the back, and a direct route to the work.
SIDE A / THE INTRODUCTION
FORMAT
90 × 55 mm
Two sides · 3 mm bleed
CONTENTS
Name, practice, email and website.
QR code links directly to iwandominik.com.
THE FILE
Two-page vector PDF with trim marks.
Embedded fonts and defined trim/bleed boxes.
Set up for 100% scale. Ask your printer to use the PDF trim box; the surrounding marks and bleed are not part of the finished card. Colour conversion and stock choice belong in the printer’s proof.
Useful before ornamental.
Precise before polished.
Curious, always.
Keep controls recognisable. Let motion explain a change. Leave enough room for the work to be the interesting thing.